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Mobile app trends spotlight edition: LATAM 2026
KPI data, benchmarks, and actionable insights. Everything you need to grow in the dynamic LATAM mobile app market.
SUMMARY
App growth opportunities in Latin America
From fintech to ecommerce, LATAM is at the forefront of turning traditional industries inside out — with consumers at the center of digital innovation. Meet growth goals faster with our comprehensive report, featuring:
Detailed market analysis for Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
2026 trends in installs and sessions for key verticals including e-commerce, finance, utilities, and more.
Retention benchmarks for the first 30 days post-install and the latest ATT opt-in rates.
A look at user patterns on important engagement days, including Amazon Prime Day and Buen Fin.
Year-over-year session length data from 2024 until Q1 2026.
Succeed in LATAM’s high-growth ecosystem
“LATAM offers massive opportunities for app growth – the fintech and ecommerce verticals are significantly digitally evolved. However, this comes with high user expectations. To succeed, developers and marketers need to create connected experiences with tools like deep linking, and accurate data attribution to measure channel impact.”
Fernando Cabral
Director of Growth
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