Protect

Protect your data and budgets with confidence.

Adjust's fraud prevention and security controls help you safeguard your marketing data and ad spend.

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300,000+ apps safeguarded with Adjust

Fraud Prevention Suite

Prevent and combat mobile ad fraud

Adjust’s industry-leading Fraud Prevention proactively shields your entire ecosystem from fraud—in real time.

Fake installs are rejected before you pay for them.
Protection against SDK spoofing, click injection, device farms, and click spamming, and all forms of fraud.
Get full transparency with real-time rejection reason callbacks.
Organic users are never misattributed.

Authentication and control

Verify every signal and define every standard

Secure data before attribution with SDK-level authentication and customizable conversion validation, designed to keep your measurement accurate.

SDK Signature

Build trust into every attribution from the moment data is collected. SDK Signature secures app activity at the source, helping prevent spoofed and suspicious installs + fraudulent events.

Conversion Rules

Define what qualifies as a trusted conversion for your business. Create flexible validation rules based on region, device, app version, events, and more to ensure only traffic that meets your standards enters attribution.

Data Security

Strengthen your identity and data security

Keep your data safe with dedicated access controls and authentication features.

Server-to-server (S2S) Authorization

Protect your budgets from fake server-to-server events.

Protection Dashboard

Monitor traffic and easily identify the reason or source of rejections and unverified activities.

Single Sign-on and Two-factor Authentication

Make logging in easy and completely secure.

User permission dashboard

Take control over the data shared from the Adjust dashboard.

The most-trusted Security team

“It’s the mission of our Security team to proactively protect client and user data. Adjust adheres to the strictest privacy policies and security protocols to maintain the integrity and data security of everything we do. Our clients know they can rely on us to lead them and the industry in privacy.”

Privacy

Built with privacy at its core

Meet your privacy obligations with dedicated privacy controls and documented data processing practices.

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Success stories

Hear directly from our clients on why they trust Adjust

SeABank achieved over 80% of users competing registrations by removing fraud.

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Serasa reduced ad fraud by 13% and saved more than 17% on budget with fraud prevention.

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LightInTheBox streamlined data analysis with FPS features including automatic retransmissions and temporary attribution.

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Rakuten Viber saved 10% of their marketing budgets by combating fraud with Adjust.

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4.7/5

G2 Reviews

Frequently asked questions

How does Adjust support compliance with privacy laws such as GDPR and CCPA?

Adjust's platform is designed to support client compliance with applicable privacy laws, including GDPR and CCPA. For details, see our Security page, Privacy Policy, and the Data Processing Agreement forming part of our Terms and Conditions.

What security protocols does Adjust have in place?

From layered security controls to OWASP secure coding practices to strict access control documentation and complete operations security, we have full transparency over our systems. For a full list of our security protocols, reach out to us at security@adjust.com.

How does Adjust secure server-to-server requests?

With Adjust's S2S security feature, you can add an authentication token to requests. This secures your S2S events and ad revenue and protects against spoofed requests.

Which types of fraud does Adjust protect against?

We prevent ad fraud from even entering your ecosystem by combatting SDK spoofing, click injection, device farms, and click spamming.

How do you communicate fraudulent installs to networks and partners?

Real-time rejection reason callbacks are sent to all networks and partners for full transparency.