Measure
Unlimited measurement on mobile, web, CTV, PC, and console.
Analyze
Powerful analytics, reporting, and visualizations in Datascape.
Engage
Guide high-value users to your app with growth-boosting experiences.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
Automate
Streamline operations and amplify your marketing with automation.
Protect
Safeguard your data and prevent mobile ad fraud.
Adjust Growth Copilot
Your AI partner for smarter growth. Ask questions, get instant answers.
Deep Linking
Scale engagement and conversions with frictionless, multi-platform experiences
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
Discover
Why Adjust
Privacy and security
Partner marketplace
Success stories
Winning Results
Random Logic Games: Reduced operational costs by 40%
Duolingo: Boosted LTV and Day 7 retention
Learn
Blog
Webinars
Ebooks
Guides
Glossary
Hot Topics
Ebook
Mobile app trends: 2025 edition
Gaming app insights report 2025
Deep linking guide
The future of mobile measurement playbook
Mobile has taken over the financial market from payments and banking to stock trading and digital currencies. Adjust is here to help your fintech app succeed in this competitive environment.
Feb 05, 2025
Get your copy! Mobile app trends 2025 is out now
From benchmarks to growth strategies, Adjust & AppLovin equip you with actionable insights to navigate industry shifts and lead in 2025. Download now!
Nov 07, 2024
The impact of a mobile-first strategy: It’s time to invest in your app
Mobile users are spending more time and money in mobile apps. Optimize your app to streamline the user journey, boosting engagement, retention, and ROI.
Oct 09, 2024
Bringing frictionless deep linking to life: Real-world applications
Eliminate user frustration and drive seamless app journeys with these examples of frictionless experiences across shopping, travel, and fintech.
Sep 10, 2024
Invest in success with finance app marketing data and insights
Dive into key findings from our finance app insights report. Get the trend, strategies, and expert takes needed to drive app growth in the fintech space.
Aug 07, 2024
The essential mobile app KPIs for every vertical
No matter what category your app is in, we have a suggestion for the KPIs you need to measure. From mobile gaming to fintech, learn more about the metrics that matter.
Oct 17, 2023
A deep dive into the explosive growth of finance apps in 2023
Uncover the rise in finance app usage in 2023 as we analyze installs and user engagement, focusing on banking, payment, and cryptocurrency apps.
Oct 12, 2023
It’s here! Diwali decoded: India festive report 2023
Light up your Diwali marketing campaign with our exclusive report on the hottest app trends during India's festive season, including strategic expert insights and data.ai’s top apps.
Sep 21, 2023
Out now! Mobile app trends spotlight edition: LATAM
Get the latest mobile app benchmarks and trends from Latin America (LATAM) in our brand new ‘spotlight’ format, designed to bring you quick, actionable data and insights.
Nov 23, 2022
Powering up fintech with gamification: Best practices and examples
Learn the benefits of adding gamification elements to your fintech app and how you can successfully implement game mechanics to grow your app.
Nov 26, 2021
How to market your crypto exchange app
Crypto exchange apps are becoming a vital part of the digital currency ecosystem. These apps have a lot in common with baking apps but also require their own marketing strategies.
Jul 01, 2021
Adobe and Adjust: fintech trends and the state of mobile finance
We join forces with Adobe to look at emerging trends in fintech along with in-app behaviors, patterns and user trends